The Diary Of A CEO with Steven Bartlett Moment 101 - This 1 Skill Will Transform Your Life: Will Storr
12 snips
Mar 17, 2023 
Will Storr, a British journalist and storytelling expert, reveals why storytelling is essential for emotional connections in business. He explains how brands like Nike and Volkswagen leverage narratives to resonate with audiences beyond mere statistics. Storr emphasizes the importance of understanding audience values to craft impactful messages that foster loyalty. Personal anecdotes illustrate how companies become supportive guides in their customers' journeys, making emotional storytelling a transformative skill in marketing.
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Storytelling in Marketing
- Communicate using stories, not just logic, facts, or statistics.
- Understand your audience's feelings, values, and tribal affiliations to tell persuasive stories.
Social Chain's Storytelling Success
- Steven Bartlett never had a sales team at Social Chain due to effective storytelling.
- He began presentations with personal stories, creating an emotional connection with the audience, ultimately making sales teams unnecessary.
The Light Figure Role
- Position your company as a "light figure" guiding the customer, who is the hero.
- Focus on helping customers achieve their goals, rather than presenting your company as the hero.
