Moment 101 - This 1 Skill Will Transform Your Life: Will Storr
The Diary Of A CEO with Steven Bartlett
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The Emotional Power of Branding: Heroism and Connection
This chapter examines how emotional resonance influences branding and marketing strategies, showcasing brands like Volkswagen and Nike as champions of consumer heroism. Through case studies, the discussion underscores the significance of emotional connection over factual representation in effective brand communication.
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