Explore the blueprint for building a thriving online brand. Discover the magic of converting attention into profit and the concept of 'a thousand true fans.' Learn how to craft compelling content that resonates and addresses the real problems people face. Unpack the psychological tactics that keep audiences engaged and why niche marketing is essential. Plus, get tips on creating catchy newsletters and leveraging community feedback for product development. Perfect for those aspiring to scale their businesses!
29:06
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Attention Is The Real Currency
Attention is the real currency in online business growth.
More time with engaged users equals winning in the digital economy.
volunteer_activism ADVICE
Convert Attention To Intention
Get a few people to buy quickly and create obsession among them.
Focus on building a trusted brand to convert attention into purchases.
volunteer_activism ADVICE
Solve Big Problems Authentically
Find a big problem you can solve scaredly well for your audience.
Use your unique expertise or document your learning process to build credibility.
Get the Snipd Podcast app to discover more snips from this episode
Today, Codie dives deep into the ultimate guide on how to build a brand online. She shares insights from his experience in venture capital and brand building, emphasizing the importance of capturing and monetizing attention. You'll discover the concept of 'a thousand true fans,' strategies for creating compelling content, and how to transform big problems into profitable products. Codie also unpacks psychological tactics to engage audiences and underscores why niche marketing and consistency are your golden tickets to online success. This is a must-watch for anyone looking to make millions — or even billions — by building a powerful online brand.
Financial freedom isn’t luck — it’s learned. Join my 3-day live virtual event this September 19-21. Reserve your spot and join the owner revolution → http://contrarianthinking.biz/3Hon5uW
Want help scaling your business to $1M in monthly revenue? Click here to connect with my consulting team.
00:00 Introduction to Building a Billion Dollar Brand
00:17 The Power of Attention and Distribution
02:47 From Attention to Intention
03:47 Creating Community and Content
05:15 Identifying and Solving Big Problems
08:13 Niche Down for Success
09:56 Turning Problems into Products
11:25 Building a Product from Community Feedback
11:40 The Birth of BSC Scout
12:43 The Marketing Infinity Loop
13:59 Starting Small and Finding Your Niche
14:32 Creating a System for Content
14:57 The Importance of Engaging Content
15:29 Crafting Memorable Newsletters
18:04 The Power of a Great Subject Line
20:59 Psychology in Content Creation
22:01 Scaling Up with the Right Team
23:01 Consistency, Creativity, and Grit
MORE FROM BIGDEAL:
BigDeal