Today, Codie dives deep into the ultimate guide on how to build a brand online. She shares insights from his experience in venture capital and brand building, emphasizing the importance of capturing and monetizing attention. You'll discover the concept of 'a thousand true fans,' strategies for creating compelling content, and how to transform big problems into profitable products. Codie also unpacks psychological tactics to engage audiences and underscores why niche marketing and consistency are your golden tickets to online success. This is a must-watch for anyone looking to make millions — or even billions — by building a powerful online brand.
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00:00 Introduction to Building a Billion Dollar Brand
00:17 The Power of Attention and Distribution
02:47 From Attention to Intention
03:47 Creating Community and Content
05:15 Identifying and Solving Big Problems
08:13 Niche Down for Success
09:56 Turning Problems into Products
11:25 Building a Product from Community Feedback
11:40 The Birth of BSC Scout
12:43 The Marketing Infinity Loop
13:59 Starting Small and Finding Your Niche
14:32 Creating a System for Content
14:57 The Importance of Engaging Content
15:29 Crafting Memorable Newsletters
18:04 The Power of a Great Subject Line
20:59 Psychology in Content Creation
22:01 Scaling Up with the Right Team
23:01 Consistency, Creativity, and Grit
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