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Running a large-scale e-commerce business presents significant challenges due to operational complexity. Managing transactions across various platforms like eBay and Amazon can result in disordered customer service and refunds, complicating data analysis. Businesses often struggle to consolidate their sales data from different sources, leading to discrepancies in reporting. Fulfill emerges as a solution, offering comprehensive out-of-the-box reporting that integrates all relevant data, allowing business owners to quickly access crucial metrics like gross revenue and cost of goods sold.