2min chapter

OPERATORS cover image

E079: The Pro’s and Con’s of being a CEO

OPERATORS

CHAPTER

Exploring Gender Dynamics in Sports Sponsorships

This chapter explores the relationship between sports sponsorships and their target audiences, highlighting the Yankees' sponsorship deal with Hexclad during their World Series run. The discussion reveals a deeper understanding of audience demographics, particularly emphasizing the significant engagement of female customers in sports marketing.

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