The ONE Thing 503. 16.5 Proven Audience-Building Secrets
9 snips
May 5, 2025 Jay Papasan shares his journey of growing a newsletter from 89 to over 12,000 subscribers through consistent creation and valuable lessons. He emphasizes the importance of patience, vulnerability, and simplicity. Quality relationships with a dedicated audience outweigh sheer numbers, and actionable steps in content creation drive growth. By nurturing genuine connections and using accessible writing, creators can significantly impact their audience. The challenge encourages starting a new project without waiting for perfection.
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Audience Growth Timeline
- Audience growth often starts slow but gains exponential momentum over time.
- Perseverance and doing the right things consistently lead to powerful results.
Imposter Syndrome Moment
- Jay Papasan shares a personal story about feeling imposter syndrome at a mastermind with famous authors.
- Despite his success, his vulnerability connected deeply with his audience who resonated with the feeling.
Less Is More For Readers
- Keep your content brief and respectful of your audience's time.
- Newsletter reads under five minutes consistently get higher open and share rates.
