The ONE Thing
503. 16.5 Proven Audience-Building Secrets
May 5, 2025
Jay Papasan shares his journey of growing a newsletter from 89 to over 12,000 subscribers through consistent creation and valuable lessons. He emphasizes the importance of patience, vulnerability, and simplicity. Quality relationships with a dedicated audience outweigh sheer numbers, and actionable steps in content creation drive growth. By nurturing genuine connections and using accessible writing, creators can significantly impact their audience. The challenge encourages starting a new project without waiting for perfection.
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Quick takeaways
- Building an audience requires patience and consistent effort over time, as illustrated by the growth from 89 to over 12,000 subscribers.
- Sharing personal vulnerabilities fosters deeper audience connections and engagement, encouraging readers to relate and respond authentically.
Deep dives
The Importance of Patience in Audience Building
Building an audience requires patience and a long-term perspective, as highlighted by the initial growth of a newsletter that started with just 89 subscribers and eventually reached over 12,000 readers. This growth journey took 137 weeks, illustrating that significant audience development is often a slow process that may not yield immediate results. The incremental nature of this process reinforces the idea that consistent effort pays off in the long run, even if early metrics may not reflect the potential future success. Expectations should be set with the understanding that great results typically take time, but persistence can lead to substantial gains.
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