The Origins and Success of Hello Kitty

Hello Kitty was created in 1974 by Japanese artist Yuko Shimizu as a character called Unknown White Cat, quickly becoming a cultural staple in Japan and beyond. The character's appeal is rooted in the Japanese concept of kawaii, or cuteness, which has propelled it to international fame, generating an estimated $84.5 billion in merchandise sales, placing it among the world's highest-grossing media franchises. With a presence in 130 countries and a diverse range of products, Hello Kitty has transitioned from a simple cat-like figure to a global ambassador of pop culture. Today, Hello Kitty remains a beloved icon, celebrated not only by children but also by adult collectors, including notable enthusiasts like retired police officer Masao Gunji, who owns a collection of over 5,000 Hello Kitty items.