Business Daily Business Daily meets: Hello Kitty
Nov 1, 2024
Tomokuni Tsuji, the CEO of Sanrio and grandson of the founder, shares insights on Hello Kitty's remarkable journey to becoming a trillion yen icon. He discusses the brand's 50th anniversary, the challenges of counterfeits, and the importance of effective leadership. Tsuji highlights innovative marketing strategies and collaborations that have revitalized the brand, appealing to both dedicated collectors and newer generations. His focus on communication and adaptability has been key to maintaining Hello Kitty's relevance in a rapidly changing market.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Celebrating 50 Years of Hello Kitty: A Cultural Icon
01:38 • 5min
Generational Leadership: Reform and Resilience
06:10 • 4min
Celebrating 50 Years of Hello Kitty: Marketing Strategies and Global Collaborations
09:43 • 2min
The Evolution of Hello Kitty and Character Branding
11:41 • 8min