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8min chapter
Business Daily meets: Hello Kitty
Business Daily
The Evolution of Hello Kitty and Character Branding
This chapter examines the successful licensing model behind Hello Kitty and its impact on character visibility and market strategies. It discusses the evolution of Sanrio's character lineup to appeal to Gen Z, showcasing how newer characters resonate with contemporary challenges. Additionally, it reveals surprising insights about Hello Kitty's origins, highlighting her cultural significance and versatility in a changing market.
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