E077: In Conversation with the Candy King

Oct 9, 2024

Discover the colorful journey of an entrepreneur who pivoted from swords to freeze-dried candy. They share innovative marketing strategies, especially on TikTok, and the challenges of transitioning to retail. The conversation highlights the importance of product quality and storytelling in capturing consumer interest. Learn about navigating cash flow issues and building competitive advantages in the candy industry, along with insights into market dynamics and the resilience needed for long-term success. This is a sweet dive into entrepreneurship!