From TikTok to Retail: The Candy Journey

This chapter examines the challenges a candy business faced while transitioning from a TikTok shop to a retail model, focusing on cash flow issues and consumer behavior. It emphasizes the importance of storytelling, relationship-building, and the unique considerations in candy sales, including product quality and packaging.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app