From TikTok to Retail: The Candy Journey

This chapter examines the challenges a candy business faced while transitioning from a TikTok shop to a retail model, focusing on cash flow issues and consumer behavior. It emphasizes the importance of storytelling, relationship-building, and the unique considerations in candy sales, including product quality and packaging.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.