Choose the Hard Way
Joe De Sena Spartan Race Founder & CEO - Exclusive: Near Death Wipeouts in Life & Business
Oct 25, 2023
Joe De Sena, founder and CEO of Spartan Race and creator of the Death Race, shares about the financial catastrophe during the pandemic, near-death experiences in sports, seeking new challenges, and the difficulty of disconnecting from technology.
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Quick takeaways
- Despite facing the possibility of bankruptcy, the Spartan organization secured financial support from a wealthy family during the pandemic.
- Joe DeCina's transformative experience in extreme racing inspired him to create Spartan, aiming to change 100 million lives through physical and mental challenges.
Deep dives
The Financial Catastrophe Faced During the Pandemic
During the pandemic, the Spartan organization found themselves in a dire financial situation. They had borrowed a significant amount of money through the Main Street Lending Program, but with events being shut down and expenses piling up, they struggled to make ends meet. They reached a point where they couldn't pay their bills and faced the possibility of bankruptcy. Despite the challenges, they fought through and managed to secure the help of a wealthy family who believed in their mission and offered financial support.
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