

642: Jim Murphy - Inner Excellence, AJ Brown, Presence, Managing Fear, Daily Goals, & Understanding Our Greatest Needs
38 snips Jun 29, 2025
Jim Murphy, a mental performance coach and author of Inner Excellence, shares insights from his journey as a former professional baseball player. He discusses the breakthrough moment when AJ Brown was spotted reading his book during a crucial game, which significantly boosted its sales. Topics include managing fear, the importance of being present, and the five greatest human needs: value, love, integrity, purpose, and growth. Murphy emphasizes redefining success through relationships and personal fulfillment rather than material gains, advocating for daily goal-setting and self-improvement.
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AJ Brown Boosts Book Sales
- AJ Brown reading "Inner Excellence" on national TV caused a surge in book sales from 25 copies in 11 days to 200,000 copies in 20 days.
- Jim Murphy had no prior relationship with AJ before this viral moment.
Four Daily Goals to Manage Fear
- Manage fear by focusing on the present and accepting your feelings without dwelling on past or future.
- Use daily goals: give your best today, be present, practice gratitude, and control what you can.
Face Fears to Grow
- When uncomfortable, ask if you are willing to face your fears and sit with unpleasant feelings.
- Being comfortable with discomfort and failure enables growth and achievement.