Yanis Varoufakis, a heterodox economist and author, dives into the rise of technofeudalism, exploring its controlling nature in today's digital society. James Livingston, a Marxist economic historian, expresses skepticism about this concept, linking it back to capitalism and questioning its genuine implications. Astra Taylor draws parallels between current economic inequalities and the Gilded Age, emphasizing how historical patterns of insecurity continue to manifest. Together, they unravel the intricate web of power dynamics shaping our digital economy.
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insights INSIGHT
Commodifying Desire in Capitalism
Capitalism evolved to commodify desire by linking products to deep emotional experiences.
Don Draper's Hershey's ad shows how advertisers capitalize on uncommodified emotions to generate demand.
insights INSIGHT
Algorithms Outpace Creative Advertising
Modern cloud algorithms surpass Don Draper's creativity by dialectically learning and shaping consumer desires.
They bypass markets by directly selling to consumers, consolidating immense power for their owners.
insights INSIGHT
Power Lies in Cloud Ownership
The real threat of cloud capitalists lies in ownership, not just in data they possess.
They control algorithms that modify behavior and extract significant rents outside traditional markets.
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In *The Age of Insecurity*, Astra Taylor offers a comprehensive analysis of how rising inequality, declining mental health, ecological emergencies, and authoritarian threats stem from a social order that fosters insecurity. By embracing vulnerability and reimagining security, Taylor argues for more inclusive and sustainable forms of security to address these challenges. The book combines social critique, memoir, history, political analysis, and philosophy to illuminate a path toward meaningful societal change.
Other People's Money
Naomi Prins
The Gilded Age
a Tale of Today vol 1
Charles Dudley Warner
Mark Twain
Published in 1873, 'The Gilded Age: A Tale of Today' is a satirical novel that satirizes greed and political corruption in the United States during the late 19th century. The book follows the story of the Hawkins family and their attempts to improve their fortunes through land speculation. It also includes a parallel story about two young men, Philip Sterling and Henry Brierly, who seek their fortunes in similar ways. The novel is notable for its commentary on the social and political dynamics of the time, including themes of corruption, materialism, and the struggles of the era. The title 'The Gilded Age' has become synonymous with the period in American history from the 1870s to the late 1890s, characterized by its superficial glitter and underlying corruption[2][3][4].
The Gutenberg galaxy
Marshall McLuhan
In 'The Gutenberg Galaxy,' Marshall McLuhan examines the profound impact of print technology on human culture and consciousness. He argues that the invention of the printing press by Johannes Gutenberg marked a significant shift from oral to print culture, leading to a visual dominance in communication and a redefinition of the collective human psyche. McLuhan explores how this technological change influenced the emergence of individualism, the concept of 'nations,' and the eventual transition to a 'global village' in the electronic age. The book is a seminal work in media theory, highlighting the role of media in shaping human experiences and societal structures[2][3][4].
The Promise of America
Harvey Kaye
The true and only heaven
Christopher Lasch
In "The True and Only Heaven: Progress and Its Critics," Christopher Lasch offers a sweeping critique of the ideology of progress and its impact on American society. He challenges the notion that technological advancement and economic growth inevitably lead to human flourishing, arguing that these forces often undermine traditional values and social bonds. Lasch explores the historical roots of this ideology, tracing its development from the Enlightenment to the late 20th century. He examines the tensions between progress and tradition, optimism and hope, and universalism and particularism. Lasch's work provides a powerful framework for understanding the complex challenges facing contemporary society, urging a re-evaluation of our assumptions about progress and the pursuit of a more just and sustainable future.
Capital is Dead
Capital is Dead
Mackenzie Wark
Capital
Karl Marx
Das Kapital is a comprehensive critique of capitalism written by Karl Marx. The work is divided into three volumes. Volume I, published in 1867, focuses on the production process of capital, introducing the concept of surplus value and the exploitation of labor. Volume II, published posthumously in 1885, examines the circulation of capital, while Volume III, published in 1894, discusses the capitalist process as a whole, including the internal differentiation of the capitalist class and the tendency of the rate of profit to fall. Marx argues that capitalism is characterized by the exploitation of labor, leading to class conflict and eventual crises that necessitate the emergence of a new mode of production[1][4][5].
An exploration of the political economy of technofeudalism begins by defining the technostructure and introducing its personification, followed by testimony from a skeptic [26:00], competing periodizations of the present [48:00], and media praxis under the rein of the cloudalists [73:00].
Cast (in order of appearance): Matt Seybold, Yanis Varoufakis, James Livingston, Astra Taylor
Soundtrack: DownRiver Collective
For more about this episode, including a complete bibliography, please visit MarkTwainStudies.com/Technofeudalism, or subscribe to Matt Seybold's newsletter at TheAmericanVandal.substack.com