

From Technostructure To Technofeudalism
5 snips May 5, 2025
Yanis Varoufakis, a heterodox economist and author, dives into the rise of technofeudalism, exploring its controlling nature in today's digital society. James Livingston, a Marxist economic historian, expresses skepticism about this concept, linking it back to capitalism and questioning its genuine implications. Astra Taylor draws parallels between current economic inequalities and the Gilded Age, emphasizing how historical patterns of insecurity continue to manifest. Together, they unravel the intricate web of power dynamics shaping our digital economy.
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Commodifying Desire in Capitalism
- Capitalism evolved to commodify desire by linking products to deep emotional experiences.
- Don Draper's Hershey's ad shows how advertisers capitalize on uncommodified emotions to generate demand.
Algorithms Outpace Creative Advertising
- Modern cloud algorithms surpass Don Draper's creativity by dialectically learning and shaping consumer desires.
- They bypass markets by directly selling to consumers, consolidating immense power for their owners.
Power Lies in Cloud Ownership
- The real threat of cloud capitalists lies in ownership, not just in data they possess.
- They control algorithms that modify behavior and extract significant rents outside traditional markets.