From Technostructure To Technofeudalism
The American Vandal
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Rethinking Consumerism and Capitalism
This chapter critiques traditional economic models that view consumers as rational actors, highlighting the influence of corporate power and government on consumer behavior. It examines the evolution of capitalism, particularly through the lens of advertising in popular culture, and how emotions and nostalgia drive consumerism. By analyzing the character of Don Draper from Mad Men, the narrative explores the shift from a straightforward marketing approach to the complex, data-driven strategies of contemporary tech giants.
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