#11498
Mentioned in 3 episodes
The Gutenberg galaxy
Book • 2011
In 'The Gutenberg Galaxy,' Marshall McLuhan examines the profound impact of print technology on human culture and consciousness.
He argues that the invention of the printing press by Johannes Gutenberg marked a significant shift from oral to print culture, leading to a visual dominance in communication and a redefinition of the collective human psyche.
McLuhan explores how this technological change influenced the emergence of individualism, the concept of 'nations,' and the eventual transition to a 'global village' in the electronic age.
The book is a seminal work in media theory, highlighting the role of media in shaping human experiences and societal structures.
He argues that the invention of the printing press by Johannes Gutenberg marked a significant shift from oral to print culture, leading to a visual dominance in communication and a redefinition of the collective human psyche.
McLuhan explores how this technological change influenced the emergence of individualism, the concept of 'nations,' and the eventual transition to a 'global village' in the electronic age.
The book is a seminal work in media theory, highlighting the role of media in shaping human experiences and societal structures.
Mentioned by
Mentioned in 3 episodes
Menzionato da ![undefined]()
Guido Vitiello
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Mentioned by the speaker in relation to his ideas about the impact of different communication technologies on thought and culture.
1.18 Elizabeth Eisenstein Part 4: Printing and Science (Mostly Astronomy)
