All Things Book Marketing Post-Publication Book Marketing with Emma Boyer
7 snips
Aug 6, 2024 
Join Emma Boyer, VP of Digital Operations at Written Word Media, as she shares her expertise from 15 years in the publishing industry. She discusses the ongoing journey of book marketing post-publication, emphasizing the need for strategies like ebook promotions and newsletters. Emma encourages authors to embrace curiosity and experiment with personalized marketing while avoiding burnout. Authenticity is highlighted as key, urging authors to find joy in their marketing efforts. Plus, she offers insights on how to best utilize promotional resources.
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Publication Day Is Just The Start
- Publication day is often viewed as the key marketing moment because it's the "book's birthday" and the only newsworthy event about the book.
- Emma Boyer argues book launch marks an end and a beginning; post-publication marketing can extend far beyond launch to build momentum.
Schedule Regular Promotions
- Authors should set a marketing calendar with repeat actions every 3 to 6 months to keep promoting their book.
- Use yearly awareness days (like Valentine's Day for romance) or create your own reason to promote regularly.
Marketing Builds Audience and Algorithms
- Post-publication marketing boosts sales and also signals algorithms that the book is still relevant.
- Building an owned audience (email list) is as important as paid audience outreach via ads or promos.