Post-Publication Book Marketing with Emma Boyer
All Things Book Marketing
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Beyond Launch: Sustaining Book Marketing
This chapter explores the essential role of post-publication marketing strategies for authors, highlighting that the publication date marks the start of a continuous promotional journey. It offers practical tactics such as ebook promotions, newsletters, and giveaways to help authors engage readers and maintain visibility. The discussion emphasizes creating a structured marketing calendar and leveraging existing works to support new releases, ensuring ongoing success in promoting their books.
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