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Emma Boyer
VP of Digital Operations at Written Word Media, a book promotion company. Has been working in the book publishing industry for over 15 years.
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Aug 6, 2024
• 38min
Post-Publication Book Marketing with Emma Boyer
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Join Emma Boyer, VP of Digital Operations at Written Word Media, as she shares her expertise from 15 years in the publishing industry. She discusses the ongoing journey of book marketing post-publication, emphasizing the need for strategies like ebook promotions and newsletters. Emma encourages authors to embrace curiosity and experiment with personalized marketing while avoiding burnout. Authenticity is highlighted as key, urging authors to find joy in their marketing efforts. Plus, she offers insights on how to best utilize promotional resources.
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