Total Retail Talks West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'
Jun 11, 2024
West Marine executive discusses the shift to proactive CRM strategies using predictive modeling and AI. Emphasis on measuring ROI and enhancing customer relationships through CRM data integration. Utilizing CRM data for personalized customer journeys and evaluating success beyond revenue metrics. Insights on harnessing the power of direct mail in modern CRM programs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Transforming CRM Marketing with Predictive Modeling and AI
02:10 • 6min
Measuring ROI and Enhancing Customer Relationships through CRM Strategies
07:53 • 10min
Utilizing CRM Data for Personalized Customer Journeys
18:03 • 6min
Evaluating CRM Program Success Beyond Revenue Metrics
24:22 • 2min
Harnessing the Power of Direct Mail in CRM Programs
26:03 • 7min