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6min chapter
West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'
Total Retail Talks
Utilizing CRM Data for Personalized Customer Journeys
This chapter delves into how West Marine leverages CRM data to customize the customer experience, including post-purchase programs and tailored product recommendations. It also examines strategies like offering aftermarket warranties and the importance of ongoing testing and optimization in CRM tactics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode