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7min chapter
West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'
Total Retail Talks
Harnessing the Power of Direct Mail in CRM Programs
Exploring the importance of direct mail in modern CRM strategies and how personalized, targeted approaches can lead to higher engagement and revenue. Insights are shared on integrating direct mail effectively into CRM programs and viewing it as a complementary channel to digital efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode