Millionaire University How to Make YouTube Titles That Go Viral in 2025 l Jake Thomas
Apr 27, 2025
Jake Thomas, a YouTube title strategist and founder of Creator Hooks, shares his expertise on crafting viral titles. He discusses the three emotional drivers behind clicks — curiosity, fear, and desire — and how to harness them effectively. Jake emphasizes the importance of writing titles first and offers insights on A/B testing for maximum engagement. He also reveals the 'Dream 10' and 'Model 10' frameworks to help creators avoid common pitfalls and improve their content strategies. Plus, he shares why longer videos can outperform shorter ones.
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Core Emotions Drive Clicks
- Good YouTube titles evoke one or more of three core emotions: curiosity, fear, and desire.
- These emotions drive clicks, making titles a crucial factor in video success on the platform.
Make Titles Clear and Compelling
- Prioritize clear, compelling titles to earn clicks; vague or cluttered titles reduce viewer interest.
- For educational channels, titles are often more important than thumbnails in attracting viewers.
Plan Titles Before Filming
- Craft your title and thumbnail before making the video to ensure alignment and avoid clickbait.
- The video hook should confirm the title's promise and keep viewers engaged after clicking.