The Ross Simmonds Show RSS 28: The Personal Brand Playbook: Leverage Your Expertise
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Nov 21, 2025 Discover why personal branding is essential in today's digital landscape, where visibility leads to opportunities. Learn to choose a specific niche and master one platform for maximum impact. Ross emphasizes the importance of showcasing your work, sharing insights, and engaging with your audience authentically. He also addresses common myths about personal branding and underscores the need for strategic content distribution. By consistently sharing your expertise, you can build trust and turn visibility into tangible outcomes.
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Your Name Is Business Leverage
- Your name can be your biggest asset or a liability depending on reputation and consistency.
- Ross Simmonds says leverage your name to drive trust, revenue, and opportunities by being deliberate with visibility.
Invites Follow Perceived Authority
- Ross Simmonds describes receiving many private invitations at events because of his perceived authority.
- He attributes these opportunities to showing up publicly and sharing his work through channels like this podcast.
Commit To One Clear Lane
- Pick one lane and commit to it for at least 12 months to build perceived authority.
- Focus content on outcomes for your dream client so they immediately know what you do.