Show work, not just talk

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn’t just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you.

Key Takeaways and Insights:

Why Personal Branding is Essential Today

- Personal branding gives you leverage in a crowded digital world.

- People buy from people—visibility leads to opportunity.

- Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift.

Step 1: Pick Your Lane

- Choose one expertise you want to be known for and commit to it for 12 months.

- Don’t spread yourself thin across multiple niches.

- Think in terms of outcomes for your dream client or audience.

Step 2: Pick One Platform to Master

- Focus on one channel before expanding.

- LinkedIn: B2B professionals

- X/Twitter: Tech and startup pros

- YouTube: Universal, gold for all creators

- Instagram & TikTok: Consumers, food, fashion, lifestyle

- Reddit & Substack: Targeted niches and long-form content

Step 3: Show, Don’t Just Tell

- Credibility is proven through your work and success, not just your job title.

- Document your wins, share client transformations, and post case studies.

Step 4: Teach—Even If No One’s Watching

- Share your lessons learned, POVs, book summaries, insights—even as a beginner.

- “You only need to be one step ahead of someone to teach them.”

- Consistency matters more than virality.

Step 5: Distribute Everything Thoughtfully

- Just creating isn’t enough—you need to circulate content. 

- Convert content between platforms:

— Repurpose tweets as LinkedIn posts

–- Turn blog posts into carousels

— Podcast clips into Reels/Shorts

Step 6: Build Systems That Scale You

- Personal brand works while you sleep when you have systems and assets:

- Evergreen blog content

- Auto-scheduled posts

- Courses, guides, eBooks

- Repurposing and re-sharing your best content

Resources & Tools:

🔗 Distribution.ai 

🔗 HubSpot

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