Is Your Website Costing You Clients? Here’s How to Fix It

8 snips

Nov 4, 2025

In this engaging discussion, James, the Head of Marketing at ShowIt and a website effectiveness expert, shares key insights into optimizing your website for success. He emphasizes that a compelling website is more crucial than social media for attracting clients. James highlights the importance of clear messaging and design in building trust and converting visitors into leads. The duo also dives into how AI search is reshaping discoverability and offers practical tips for small improvements that can significantly enhance website performance.

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ANECDOTE

Website Won The Deal

Jasmine describes reviewing three agencies' websites with a friend who sold his company for ~$40M and needed a content partner.
One agency's clear copy, message, and luxury design pre-sold them before a sales call and made them warmer leads.

INSIGHT

Website As Digital Storefront

Jasmine calls your website a digital storefront and calling card that must represent your best foot forward.
A strong site pre-qualifies visitors and turns cold traffic into warm leads.

ADVICE

Clarify Message And Pathway

Do clarify your copy, message, and buyer's journey so visitors immediately know who you serve and what to do next.
Use persuasive design to reflect your brand's positioning and make visitors want to book a call.

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Is your website working for you… or against you?

In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.

You’ll learn:

Why your website—not social media—is your most powerful digital asset
3 must-haves for building trust and driving leads
How AI search (like ChatGPT) is changing how clients find you
And the real talk Jasmine had with herself about updating her own site

If you’ve ever questioned whether your site is helping or hurting your business, this is your wake-up call.

Click play to hear all of this and:

[00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites.

[02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why.

[04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy.

[06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business.

[08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting?

[10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz.

Articles to Help Create Website Copy:

AI for Creatives: Boost Efficiency Without Losing Your Voice

Is AI Killing Your Website’s SEO? (A Deep Dive for Showit Users)

Listen to Related Episodes:

How to Thrive in a Post-AI Economy with Amy Sangster

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

For full show notes, visit jasminestar.com/podcast/episode593

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!