Toolbox for the Trades Dynamic Leadership Strategies for Operational and Marketing Excellence
Dec 17, 2024
Paul Olsen, CEO of Koala Cooling, and Kyle Sattler, COO, share their dynamic partnership that has led to impressive growth in the HVAC and plumbing industry. They discuss the importance of operational checklists and innovative marketing strategies, including effective use of Google Maps to drive visibility on a budget. Their personal journeys in the trades provide insight into transforming challenges into opportunities. Emphasizing strong communication and trust, they reveal how these elements foster a successful culture and navigate business partnerships.
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Operational Efficiency
- Equip service trucks with essential tools and materials to minimize trips for supplies.
- Implement "never miss" checklists for technicians to identify common issues and upsell opportunities.
Technician Training
- Train technicians to identify potential problems and explain their value to customers.
- Focus on selling solutions and educating customers, especially during downtimes, to maintain steady income.
Marketing Strategy
- Prioritize brand building over ROI-driven marketing for long-term growth, especially for smaller companies.
- Focus on Google Maps optimization (Map Pack) as most customers use it to find local services.