The Rise of Warehouse Membership Supermarkets in China

Warehouse membership supermarkets are gaining popularity in major Chinese cities, driven by changing shopping habits and experiences. These stores distinguish themselves with a warehouse-style layout and require customers to purchase a membership for entry, which provides exclusivity and additional savings. Data indicates that significant sales growth is being observed, with brands like Costco and Sam's Club expanding their presence in urban areas. The market for such supermarkets in China reached approximately 33.5 billion yuan in 2022, demonstrating a thriving trend expected to continue in the coming years.