This chapter examines the growth of membership warehouse supermarkets like Costco and Sam's Club in China, alongside local brands such as Hema. It highlights the blend of luxury and everyday goods, the unique shopping experiences offered, and the market dynamics driving expansion into new urban areas.
Warehouse-style membership supermarkets are like Disneyland for bulk shoppers! Imagine cruising through massive aisles filled with snacks, clothes, and even a frozen whole lamb. This quintessential American experience is catching on in major Chinese cities. What's driving this trend? On the show: Heyang, Steve Hatherly & Yushun