The Morning Brief The Influencer Economy’s Quiet Reset
Apr 3, 2025
Pankhuri Harikrishnan, Founder & Director of Fetch Consulting, dives into the evolving landscape of the influencer economy. The discussion highlights a recent shift where brands are exercising caution and reevaluating their partnerships with influencers. Pankhuri explains the impact of recent controversies on content creators and the need for diversification to adapt to market changes. She also touches on the fluctuating income of creators and the shift from mega to micro influencers, emphasizing the importance of authenticity in this new environment.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 6min
Navigating Brand Relationships in the Influencer Economy
05:44 • 2min
Navigating Brand Challenges and Embracing Diversification in Influencer Marketing
07:48 • 2min
Navigating Creator Income Fluctuations
09:54 • 8min
Shifting Strategies in the Creator Economy
17:27 • 7min