Pankhuri Harikrishnan

Pankhuri Harikrishnan, Founder & Director of Fetch Consulting, dives into the evolving landscape of the influencer economy. The discussion highlights a recent shift where brands are exercising caution and reevaluating their partnerships with influencers. Pankhuri explains the impact of recent controversies on content creators and the need for diversification to adapt to market changes. She also touches on the fluctuating income of creators and the shift from mega to micro influencers, emphasizing the importance of authenticity in this new environment.