7-Figure Leap with Dustin Riechmann Why Your Next Workshop Will Fail (And How to Fix It) with Jake Wysocki
Nov 18, 2025
In this conversation, Jake Wysocki, a former Fortune 200 design thinker turned workshop designer, shares insights on creating impactful workshops. He introduces his transformative 10-50-99 framework for launching workshops effectively. Jake emphasizes the importance of understanding clients’ 'hopes and fears' to tailor experiences and foster connection. He highlights that getting participants to actively do rather than just learn is key to success. Whether you're starting out or refining your approach, Jake provides actionable strategies to enhance engagement and outcomes.
AI Snips
Chapters
Books
Transcript
Episode notes
Outcomes Plus Identity Win Workshops
- Design workshops around two outcome types: what the workshop does for your business and what it does for participants.
- Add an 'identity' (three adjectives) to define the feeling and use all three as design filters.
Pre-Sell With A 10% Plan
- Do not build the entire program before you sell it; sell on a clear promise first.
- Use a 10% plan (promise + basic structure) to pre-sell and validate demand before investing more time.
Build A Rolling 50% Delivery Guide
- Prepare a 50% delivery guide two weeks before each session to map timing, materials, and exercises.
- Produce 99% deliver-ready slides, workbooks, and run-throughs the week before the session to avoid scrambling.
