Second Life Alyssa Wasko Stein: Founder and Designer of Donni
Jun 30, 2025
Alyssa Wasko Stein, the founder of the womenswear brand Donni, transitioned from a Chanel intern to a designer inspired by personal loss. She creatively channeled her grief into making scarves, which blossomed into a full clothing line as she realized her desire for stylish, comfortable pieces. From her humble beginnings to rebranding in Los Angeles, Alyssa discusses the lessons learned in maintaining artistic integrity and the importance of community support. Her journey emphasizes resilience in the face of challenges and the delightful surprises of pursuing a passion.
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Early Entrepreneurial Hustle
- Alyssa Wasko Stein began entrepreneurial activities early, including selling water bottles at a festival and starting a handbag business at age nine.
- Influenced by her hustling parents, she shows drive and business acumen from childhood.
Persistent Chanel Internship Win
- Alyssa secured a coveted summer internship at Chanel by persistent daily emails and calls for three months.
- Finally, a visual merchandising staff member responded, offering her the internship to stop her persistent outreach.
Father's Passing Impacts Career
- Alyssa's father was in an accident before her internship but insisted she go; he passed away during her sophomore year.
- This event was life-changing, but she remembers his encouragement to pursue her opportunities despite hardship.