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Alyssa Wasko Stein
Founder and designer of Donni, a Los Angeles-based womenswear brand. She transitioned from a scarf business to ready-to-wear, driven by her creativity and a desire to create comfortable, everyday clothing.
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Jun 30, 2025
• 60min
Alyssa Wasko Stein: Founder and Designer of Donni
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Alyssa Wasko Stein, the founder of the womenswear brand Donni, transitioned from a Chanel intern to a designer inspired by personal loss. She creatively channeled her grief into making scarves, which blossomed into a full clothing line as she realized her desire for stylish, comfortable pieces. From her humble beginnings to rebranding in Los Angeles, Alyssa discusses the lessons learned in maintaining artistic integrity and the importance of community support. Her journey emphasizes resilience in the face of challenges and the delightful surprises of pursuing a passion.
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