Limited Supply

S8 E10: Nik Grills OpenStore About Their Secrets to Success

Jun 27, 2024

Trenton and Lukas from OpenStore share their success in revolutionizing Shopify, emphasizing generative AI content, TikTok Shop presence, and automation of customer interactions. They stress the need for diverse tools in e-commerce, offer optimization, and testing new technologies to thrive in the community-driven landscape.

49:16

Episode guests

Lukas

Trenton

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

OpenStore emphasizes customer experience and operational efficiency for brand growth.

Fulfill.io integration streamlines business operations for increased efficiency.

OpenStore's mission aims to support small businesses on Shopify with liquidity options.

Diversifying marketing channels and focusing on customer retention enhances brand engagement.

Deep dives

Open Store's Business Approach and Operations Expertise

Open Store emphasizes that their business approach goes beyond just focusing on financial metrics, prioritizing the ability to effectively run the businesses they acquire. They highlight their expertise in becoming e-commerce operations experts for brands to help them maximize their potential.

Diversifying Customer Acquisition Strategies is Crucial for Success

01:47

Creating Value through Ownership and Efficiency

01:17

Streamlining Business Offer Process

01:32

Intro

3min

Discussing Open Store's Mission and Vision for Supporting Shopify Businesses

3min

Optimizing Brands and Marketing Channels for Increased Margins

2min

OpenStore Drive Program and Acquisition Criteria

14min

Efficiency in Customer Service and Fulfill.io Sponsorship

2min

Managing Multiple Brands and Business Processes

20min

Innovative Technology and Miami Trip Giveaway with Open Store

3min

You asked, we listened.

That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem.

Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys.

Together, they unpack their acquisition strategy, highlighting their adept use of generative AI for creative content and the tech they're building to keep up with their growing portfolio of 40+ brands and over 2 million customers.

What do two of the biggest pioneers in the DTC community have to say about succeeding in the increasingly competitive, community-driven e-commerce landscape? And what are their plans for sustaining growth OpenStore’s growth well into the future?

Only Mr. Sharma can get the answers to the questions you’ve been dying to ask.

Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections.

Visit fulfil.io to learn more.

00:00:40 - Quick Background on Lukas and Trenton’s Roles at OpenStore

00:04:33 - How OpenStore’s Mission Has Changed Over the Years

00:05:54 - How Does OpenStore’s Business Model Work?

00:08:47 - The Different Verticals of OpenStore

00:13:06 - What Makes a Business Enticing to OpenStore?

00:20:53 - Discoverability Strategies for Siloed Brands

00:25:54 - The Structure of Managing 50 Brands and 2 Million Customers

00:30:14 - Bulk Discounts Available for Openstore

00:36:41 - Why is The Average Brand Struggling With Growth?

00:39:33 - Building Technology for Brand Growth

00:42:58 - OpenStore's Approach to Testing and Validating New Tech

00:42:46 - Don't Forget Loyal Customers as You Scale

00:45:23 - Advice From Experiences Operating OpenStore

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Connect With Lukas Judodihardjo:

https://www.linkedin.com/in/lukasjudodihardjo/

Connect With Trent Riggs:

https://www.linkedin.com/in/trentonriggs/

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali