57 - How She Makes $300K/Year with Self-Storage with Lauren Rothlisberger

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Lauren Rothlisberger (https://x.com/lcrothlisberger), a successful entrepreneur managing 350 self-storage units across three properties, generating $300,000 annually. Lauren shares her story of starting in residential real estate, transitioning to commercial self-storage, and how she convinced a seller to finance her first deal. 

In this episode, you’ll learn how to use a value-add strategy in real estate, why focusing on a local market gives you an edge, and how Lauren balances running her business while navigating the complexities of property management. 

Questions this episode answers:

• How did Lauren transition from residential to commercial real estate?
• What is a value-add strategy in self-storage?
• How can focusing on a local market give you a competitive advantage?
• How did Lauren convince a seller to finance her first deal?
• What are the biggest challenges in managing 350 self-storage units?

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This week we covered:

00:52 Meet Lauren Roethlisberger: Self Storage Entrepreneur
01:44 Understanding the Self Storage Business
03:48 The Appeal and Challenges of Self Storage
07:54 Operational Insights and Team Structure
08:30 Geographical Focus and Market Strategy
13:09 Financials and Revenue Breakdown
19:51 The Dumpster Rental Business
22:09 Understanding Lifetime Value and Churn
23:58 First Purchase Journey
25:57 The Appeal of Self Storage
29:00 Valuing Self Storage Businesses
33:27 Advice for Aspiring Investors
38:07 Rapid Fire Questions
41:59 Conclusion and Final Thoughts