

RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26
12 snips Aug 13, 2024
Discover strategies for harnessing the slow month of August to boost year-end momentum. Learn about the twelve revenue breakpoints companies encounter on their growth journey. Chris shares insights on integrating various go-to-market approaches and the significance of a unified data model. Explore pricing strategies and the crucial role of leadership during scaling. Delve into the value of KPIs in enhancing go-to-market efficiency and the pros and cons of direct sales versus distributor channels. Dive deep into optimizing revenue attribution for better operational success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
Navigating Revenue Growth Challenges
05:38 • 11min
Navigating Revenue Growth Stages
16:19 • 14min
Optimizing Go-To-Market Efficiency Through KPIs
30:46 • 5min
Rethinking Revenue Attribution and Operational Efficiency
35:25 • 4min
Channel Strategies for Business Growth
39:05 • 7min