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B2B Revenue Vitals

RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26

Aug 13, 2024
Discover strategies for harnessing the slow month of August to boost year-end momentum. Learn about the twelve revenue breakpoints companies encounter on their growth journey. Chris shares insights on integrating various go-to-market approaches and the significance of a unified data model. Explore pricing strategies and the crucial role of leadership during scaling. Delve into the value of KPIs in enhancing go-to-market efficiency and the pros and cons of direct sales versus distributor channels. Dive deep into optimizing revenue attribution for better operational success.
46:19

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Quick takeaways

  • August presents a strategic opportunity for businesses to build momentum by preparing for the year-end sprint instead of stepping back.
  • Understanding the twelve revenue breakpoints helps companies evolve through growth stages by addressing specific challenges related to scalability and sustainability.

Deep dives

Importance of August for Business Momentum

August is often seen as a slow month for many businesses, especially as many in Europe take time off. However, this time can be strategically utilized to build momentum for the upcoming year-end sprint. By focusing on preparation and positioning during August, companies can set themselves up for success once business resumes full force after Labor Day. Instead of following the crowd and stepping back, seizing the opportunities that arise during this quieter month can lead to significant advantages.

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