4min chapter

B2B Revenue Vitals cover image

RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26

B2B Revenue Vitals

CHAPTER

Rethinking Revenue Attribution and Operational Efficiency

This chapter explores the intricacies of revenue attribution and the allocation of expenses in marketing versus sales development. It argues for a holistic approach to evaluate performance metrics, integrating financial insights to enhance operational efficiency.

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