Millionaire University How Alex Neist Turned Mouth Tape Into $40M in 2 Years | Alex Neist
Apr 26, 2025
In this conversation, Alex Neist, a former Arena League quarterback turned entrepreneur, reveals how he founded Hostage Tape, the leading mouth tape brand. He discusses his personal struggles with sleep and snoring that inspired the business. Alex shares valuable insights on launching products, the strategic timing of Amazon sales, and the importance of storytelling in marketing. He also emphasizes lessons in pricing, product bundling, and adapting to customer needs, making his journey from sports to success in e-commerce truly inspiring.
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Football Shaped Entrepreneurial Spirit
- Alex Neist shared how an 11-year-old encounter with a Joe Montana football card sparked his dream to become a quarterback.
- His journey involved overcoming odds, playing college and arena league football, showing persistence that shaped his entrepreneurial spirit.
Mouth Taping Changed Life
- Alex discovered mouth taping by reading a book about breathing and tried tapping his mouth shut at night.
- He experienced an immediate life-changing improvement in sleep and energy, inspiring him to create Hostage Tape.
Brand Before Amazon Launch
- Build your brand on Shopify before launching on Amazon to avoid copycat competitors.
- Creating a memorable, polarizing brand name grabs attention and builds lasting recognition.
