The Power of Market Research in Promoting Consumer Adoption of Alternative Proteins

One of the main takeaways from the podcast episode is the significance of consultancy work, such as market research, in helping to drive consumer adoption of alternative proteins. The guest, Ella Wong, highlights the importance of understanding consumer motivations and developing tailored messaging and products to break down barriers to alternative protein consumption. She also discusses the role of research in refining product development and helping companies target their strategies based on consumer preferences. The podcast emphasizes the potential for research to incentivize dietary behavior change and unlock new opportunities for the alternative protein industry.