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12min chapter
Ep. 11 - Ella Wong (Head of Design and Operations at The Good Growth Co.)
Cultivating Careers in Alternative Proteins Podcast
Consumer Insights on Alternative Proteins in China and Asia
The chapter discusses the outcomes and implications of a report on consumer insights regarding alternative proteins in China and across Asia. It highlights barriers to consumption, the importance of targeting motivators, refining messaging and products, and promoting dietary behavior change.
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Listen to the best highlights from the podcasts you love and dive into the full episode