Guests Ella Wong and Björn Olafsson discuss leveraging research for animal advocacy in Asia. Topics include empowering NGOs with insights, navigating research websites, fostering collaboration, strategic decision-making for NGOs, and advancing advocacy through research partnerships.

Ella Wong, Head of Design and Operations at The Good Growth Co., shares her journey in alternative proteins and the exciting future of plant-based, fermentation, and cultivated proteins. They discuss innovation, their role at The Good Growth Co., and consumer insights in Asia.