How Agencies Can Provide First-Rate Customer Onboarding
Nov 13, 2019
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Arvo Pärt, a guest on this podcast, discusses the importance of consuming art to achieve a Stoic mental state. They explore the practice of 'the view from above' as a spiritual exercise in Stoicism, emphasize the interconnectedness of all things, and discuss the practical applications of this concept. They also delve into expanding perspectives, the importance of salience, and the limitations of the 'view from above' perspective.
The view from above practice helps individuals attain clarity, calm, and a sense of purpose by expanding their perspective beyond narrow, immediate concerns and seeing the greater whole of their lives and role in the universe.
The view from above can be practiced through meditation and visualization techniques, as well as by consuming art that evokes awe and reminds individuals of their place in the world, offering a broader understanding of their lives and integrating the near term and larger perspectives.
Deep dives
The View from Above: Gaining Perspective
One of the most popular and powerful stoic practices is the view from above. It helps generate a sense of calm perspective and purpose. By imagining oneself from a larger perspective, whether from space or a different time frame, one can break free from narrow, immediate concerns and see the greater whole. This practice integrates two perspectives on the world, the near term and the larger perspective, allowing individuals to focus on what truly matters. It helps answer questions about purpose and role in the universe and provides clarity and calm during challenging times. This practice can be done in a short amount of time or through consuming art that inspires a sense of awe and reminds us of our place in the world.
Practicing the View from Above
The view from above can be practiced through meditation and visualization techniques. By expanding one's sense of space and time, individuals can break out of narrow perspectives and gain a broader understanding of their place in the world. This can be achieved by imagining oneself looking down from a higher vantage point or by visualizing the span of one's life or the entirety of human history. By inquiring about what truly matters and one's role in the larger picture, individuals can attain insights and deeper internalization of purpose and significance. This practice can be done quickly in moments of reflection or integrated into a more structured meditation routine.
Art as a Tool for the View from Above
Apart from meditation, art can also serve as a tool for practicing the view from above. Books, movies, music, and other artistic mediums can evoke a sense of awe and inspire a wider perspective. Reading books on history or watching movies that portray the vastness of the universe can help individuals situate their lives within a larger narrative. Certain music, with its ethereal quality, can transport listeners to a mental state that aligns with the view from above. By choosing specific forms of art, individuals can shape their perception and make certain aspects of the world more salient, reminding themselves of their place in the greater whole.
Benefits and Risks of the View from Above
The view from above offers several benefits. It provides a sense of calm and perspective, allowing individuals to focus on what truly matters. It integrates the near term and larger perspectives, promoting a deeper understanding of one's purpose and role in the universe. The practice can be done quickly and easily integrated into daily life. However, there are some risks to be aware of. Detaching too much from immediate concerns or becoming too abstract may diminish the practice's effectiveness. It's important to maintain a positive view of nature and remember the concrete aspects of one's life and roles within the larger whole. Striking a balance between detachment and engagement is key for a fruitful experience.
A successful onboarding experience makes the customer feel heard. They are excited about the future and confident that you - their partner - will help them bring their vision to life. A fraught onboarding experience involves too much talking (by you), not enough listening, and - therefore - uninformed actions that do more to divide you and your new customer rather than build trust.
So what’s the secret to successful customer onboarding? I sat down with our VP of Operations, Haley Bryant, to get answers. She spent 5 years running teams at Apple and 2 years directing customer ops at Brazen Technologies before joining Animalz and transforming the way we onboard and service customers.
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