AdTechGod Pod Ep. 81 From Buying to Building: Bari Bucci on Streaming, Strategy, and Staying Curious
Jun 3, 2025
Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery, shares her insights from years in the ad tech industry. She highlights her career journey from the buy side to the sell side, stressing the importance of relationships and continuous learning. Bari emphasizes the rapid growth of streaming and CTV, calling for innovative strategies in inventory discoverability. With curiosity as a guiding principle, she encourages professionals to adapt and collaborate for success in the ever-evolving ad landscape.
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Career Pivots and Growth
- Bari Bucci started her career outside ad tech and made several pivots, including working in publishing and magazines before entering programmatic advertising.
- Her career growth was heavily influenced by relationships and experiences at various companies, leading to her current role at Warner Brothers Discovery.
Master the Art of Asking
- Embrace asking questions as a key method for learning and growth, especially when entering new roles or industries.
- Research beforehand and ask thoughtfully to maximize understanding and respect others' time.
Buy-Side Perspective Enhances Selling
- Bringing buy-side insights to the sell side helps package and present streaming inventory more effectively to advertisers.
- Understanding trader needs enhances inventory discoverability and campaign success.