Bari Bucci

Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery, shares her insights from years in the ad tech industry. She highlights her career journey from the buy side to the sell side, stressing the importance of relationships and continuous learning. Bari emphasizes the rapid growth of streaming and CTV, calling for innovative strategies in inventory discoverability. With curiosity as a guiding principle, she encourages professionals to adapt and collaborate for success in the ever-evolving ad landscape.