The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne

Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programmatic SEO effectively. The conversation explores the future of SEO and the role of automation in the industry. It discusses how automation will impact the different aspects of SEO, such as keyword research, content creation, and performance monitoring. The conversation also highlights the importance of strategy in SEO and how it will become more valuable as tactical tasks get automated. Additionally, the conversation touches on the concept of taking a calm approach to building a company and the benefits of separating one's identity from the company. It concludes with a discussion on the intersection of Buddhism and entrepreneurship.
Key Takeaways
The landscape of programmatic SEO is changing, with alternative search engines and generative AI technologies emerging as competitors to Google.
The way content is created to answer search queries is also evolving, with a focus on more customized and high-quality answers.
Daydream helps companies leverage their unique data to create AI-driven content that is tailored to specific search patterns and user intent.
Education is crucial in the industry to understand and implement programmatic SEO effectively. Automation will play a significant role in the future of SEO, automating tasks such as keyword research, content creation, and performance monitoring.
Strategy will become more valuable in SEO as tactical tasks get automated, requiring a deep understanding of the product and data to drive growth initiatives.
Taking a calm approach to building a company can lead to better problem-solving and stability, allowing for a more sustainable and focused mindset.
Separating one's identity from the company can help maintain stability and prevent emotional ups and downs as the company faces challenges.
Buddhist principles, such as mindfulness and detachment, can be applied to entrepreneurship, providing a sense of space and perspective in the face of difficulties.
Show Links
Visite DayDream
Connect with Thenuka Karunaratne on LinkedIn and Twitter
Connect with David Khim on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
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Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
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Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/