Join Mike and Aymeric as they dive into the unpredictable world of entrepreneurship. They highlight the vital roles of luck and tenacity while sharing personal tales of success and failure. Discover the pitfalls of 'shiny object syndrome' and the importance of balance between innovation and focus. The duo also discusses the transformative power of outsourcing and efficient delegation, revealing how these strategies lead to improved work-life balance. If you’re reconsidering your e-commerce path, this conversation offers eye-opening insights!
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question_answer ANECDOTE
High-Stakes Fishing Hooks Success
Aymeric sold $450,000 of fishing hooks in one month using Facebook ads at a peak spending of $20,000 per day.
The success was boosted by targeting hobbyists willing to spend on niche fishing products around the holiday season.
insights INSIGHT
Luck and Timing Drive Success
Timing and luck are critical components of entrepreneurial success alongside tenacity.
Being in the right place at the right time often matters more than working harder once an industry becomes crowded.
volunteer_activism ADVICE
Balance Focus and Experimentation
Throw a few darts and experiment with different ventures to discover what works.
Find balance between trying new things and knowing when to focus deeply on what succeeds.
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The Surprisingly Simple Truth Behind Extraordinary Results
Jay Papasan
Gary Keller
The book discusses the benefits of prioritizing a single task and provides strategies for overcoming distractions, building productive habits, and maintaining focus. It challenges common productivity myths such as multitasking and the idea of a balanced life, and introduces the 'Focusing Question': 'What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?' The authors also discuss time blocking, habit-building, and aligning short-term actions with long-term goals to achieve success in various aspects of life[1][3][5].
Essentialism
The Disciplined Pursuit of Less
Greg McKeown
In 'Essentialism: The Disciplined Pursuit of Less,' Greg McKeown argues that by applying a more selective criteria for what is essential, individuals can regain control of their time and energy. The book is divided into sections such as Explore, Eliminate, and Execute, providing practical advice on distinguishing the vital few from the trivial many and eliminating non-essential activities. McKeown emphasizes the importance of clarity of focus, the ability to say 'no,' and living 'by design, not by default.' This approach helps readers achieve more by doing less and making the highest possible contribution in their personal and professional lives.
Mike Jackness and Aymeric catch up on their e-commerce journey as friends and talk about how timing and luck are so important in entrepreneurial success.
Success is always a mix of luck, tenacity, and grit.
It takes a bit of luck to be in the right place at the right time and some grit to keep going when things aren't as profitable as they used to. At the same time, success also involves balancing between trying new things and focusing on what works.
Knowing when to zone in on the one thing or when to test the waters only comes with experience and time.
My good buddy Aymeric who's been a friend of mine is on the podcast today to talk exactly about what it takes to be successful as an entrepreneur.
We've both had our fair share of successful and failed ventures, but that didn't stop us from trying and moving forward.
If you're a business owner looking at the tariffs right now and thinking about moving out of e-commerce, this episode might be eye opening for you. In the end, the choice is yours to make.
Aymeric, thanks for joining us on the podcast today!
The Ecomcrew Ecommerce Podcast 
