The mistake of avoidance behavior in times of crisis

One common mistake that many leaders make in times of crisis is engaging in avoidance behavior or denial behavior. This is because human nature leads us to disassociate ourselves from something bad or negative. Instead of facing the crisis head-on and using our time and energy to communicate effectively and address the situation, we tend to deny our involvement. This behavior hinders our ability to identify appropriate communication strategies and proactively deal with the crisis.