2023 Ripple Rewind
Knowledge at Wharton
Omnichannel Retailing and the Mary Poppins Effect
This chapter explores the importance of retailers understanding omnichannel customers and the concept of the Mary Poppins effect. It also introduces temptation bundling and concludes with an invitation for more insights in the future.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
