64. The Black Sheep Model by Retired MLB Pitcher Pete Ruiz
Jan 6, 2025
auto_awesome
Pete Ruiz, a retired MLB pitcher turned real estate mogul, shares his inspiring journey from the minor leagues to generating over $150 million annually in real estate sales. He reveals his unique 3 Step Black Sheep listing model focused on distressed properties, emphasizing the importance of resilience and value. The conversation dives into strategies for engaging expired listings, the balance between career and family, and the parallels between baseball and real estate success, showcasing how discipline and relationship-building are key to thriving in any field.
Pete Ruiz emphasizes the importance of perseverance in both baseball and real estate, highlighting how resilience drives success in any field.
His three-step Black Sheep listing model focuses on price, preparation, and presentation to enhance property marketability and attract buyers.
Deep dives
Transition from Baseball to Real Estate
Pete Ruiz describes his transition from a professional baseball career to becoming a successful real estate agent. After seven seasons with the Boston Red Sox, he found himself in a challenging environment as he moved up the ranks in professional baseball, which he later credited with instilling resilience and self-discipline. His experience emphasizes the importance of perseverance, as he learned early on to trust the process and work hard, even when faced with obstacles. Transitioning into real estate, he leveraged this mindset and recognized the similarities between the dedication required in sports and the demands of the real estate business.
The Three Pillars of Selling Real Estate
Pete Ruiz outlines his model for real estate success through three critical factors: price, preparation, and presentation. He emphasizes that setting the correct price is the first step to selling a property, as poor pricing can lead to extended market time. The preparation process includes staging, ensuring properties are visually appealing, and addressing any necessary repairs to enhance their overall marketability. Presentation involves employing professional photography and marketing strategies that highlight the property's strengths, reinforcing that a property's first impression often occurs online.
Targeting Expired and Canceled Listings
Ruiz has developed a targeted approach to reaching out to expired and canceled listings, demonstrating that even listings that previously did not sell can find new life. His strategy involves collecting compliant data on these listings before contacting the homeowners, providing them a fresh perspective on their prior attempts to sell. Ruiz emphasizes the significance of building relationships over immediate transactions, noting that many homeowners are eager to explore different strategies. He highlights that successful connections often take time to materialize, illustrating the importance of persistence in follow-ups.
The Role of Staging in Real Estate Sales
Staging plays a vital role in Ruiz’s strategy, as he maintains a staging company to ensure homes are market-ready. He explains that presenting a home effectively can significantly influence how potential buyers perceive its value, urging the importance of hiring professional staging services. Ruiz insists that homes need to appeal to a wide audience and that neutralizing personal decor is critical to achieving this. He also notes that staging can expedite the selling process and optimize the home’s selling price by presenting the property in its best light.
Pete Ruiz wasn’t a child prodigy at baseball—he wasn’t recruited by Division I colleges and he sweated it out in the minor leagues. But when he finally got his chance to pitch on the big stage, he was ready, and he seized it.
Now retired from Major League Baseball, Pete brings the same hard-working, patient approach to real estate. He built his business empire on distressed listings. He doesn’t want to be the first pick, he wants to blow away clients with the value he brings when they need him most.
Tune in to learn Pete’s 3 Step Black Sheep listing model that nets him $150 million a year in volume.
This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
For more information about the Do Not Call list, please visit the Federal Trade Commission’s Do Not Call webpage (https://www.donotcall.gov/faq.html).